follow

the sun

from Sea level to summit, still local.

We follow the seasons and our devotion to the best of East Coast living: on the beaches we love and the mountains we ride.

In the summer months, it’s all about surf, beach and everything you need for a long day by the water.

In the winter, we channel chalet life and mountain days with ski gear, helmets, goggles, base layers and accessories.

Same store, different forecast.

Take me to the slopes
Hit the beach
Two women in bikinis and white caps with blue and orange logos hugging on a beach.

We don’t endure winter -

we ski through it.

  • Close-up of a person wearing a black helmet and colorful goggles, dressed in a blue winter jacket, likely engaging in a winter sport.

    Helmets & Goggles

    We carry Glade Optics: high-quality, affordable products with premium performance and the latest technology.

  • Two women in winter gear with snow-covered mountains in the background, smiling, holding ski poles, ready to ski or hike in a snowy landscape.

    Mountain Gear

    We choose design-driven gear that performs: Stio, Halfdays and Flylow - keeping us warm, dry and lookin’ fly.

  • A woman in a blue patterned ski suit and white snow boots, holding a ski pole, standing on snow with snow-covered trees and mountains in the background.

    Base Layers & Accessories

    Store faves Stio and Kari Traa are burly enough for East Coast temps, but without bulk.

  • Astis mittens and ski bag

    Lifestyle Wear

    Meant to transition from slopes to après, we love brands like Astis and Alp N Rock, for their commitment to quality and design.

flylow gear

It can’t always be summer, and that’s what makes it so freaking special.

  • A woman wearing a blue cap with the text 'LOCAL NOOK' embroidered on it, a swimsuit top with a colorful pattern, denim overalls, and a necklace with a shell pendant on a beach.

    Womens Apparel

    Brands like Kulani Kinis, Maaji, Free People, O’Neill, Andie, and Rhythm have women of all ages chasing tan lines to toddlers.

  • Close-up of a person wearing a white plaid jacket with a small West Pass label and floral shorts with tropical leaf and flower pattern, standing outdoors.

    Mens apparel

    We focus on laidback style and comfort - in and out of the water - with core brands like Fair Harbor, Howler Bros, Outerknown, O’Neill and Katin.

  • Young girl at the beach with wet hair covered in seaweed, wearing a blue patterned swimsuit, making a playful pout face.

    Kids Apparel

    Wave-tough UPF materials in prints as quirky as them from Fair Harbor, Chance Loves, Snapper Rock, O’Neill and more.

  • Person washing feet with water from an outdoor sink at a public area.

    For your feet

    Birkenstocks, Hari Maris and cult favorite Locals Hawaii - we’ve got your feet covered (but only if you’re wearing socks)

  • Boards and Toys

    Boards & Toys

    Beater and boogie boards from Catch Surf, and water toys from fun experts Waboba will keep you having fun til sunset.

  • Teen girl applying sunscreen on her arm during a beach day with friends in the background

    SPF

    From mineral to oils, sparkles to spray, we trust our most important beach-bag item to industry leaders in SPF: Sun Bum, Vacation and Dune

  • Three teenagers sitting on a beach, two on chairs under umbrellas and one on a towel, with a cloudy sky in the background.

    Beach chairs

    We carry only premium chairs: Sunflow Shibumi and Praia for comfort, durability and ease of carrying

  • A woman in a swimsuit sitting on a rocky beach, wrapped in a patterned towel, with other people and beach items in the background.

    Towels

    We choose Sand Cloud for lightweight, beautiful design (that shakes off sand in a snap) and Overexposed and Slowtide for their classic plush and fun prints that bring the vibes.

Some of the brands we carry

From the classics your uncle surfed in, to the fresh ones your cool friend won’t stop talking about: we bring together legacy legends and future favorites. Come see what’s new.

  • O’Neill

  • Katin

  • Stio

  • Fair Harbor

  • Howler Bros

  • Outerknown

  • Kulani Kinis

  • Maaji

  • Andie Swim

  • La Blanca

  • Snapper Rock

  • BinkyBros

  • AlpNRock

  • Flylow

  • IceMule

  • Rhythm

  • Surfside Supply

  • Knockaround

  • Glade Optics

  • CatchSurf

  • Waboba

  • Ruffle/Rugged Butts

  • SunBum

  • Vacation Inc

  • Dune Suncare

  • Half Days

  • Left on Friday

  • Vitamin A

  • Dakine

  • Turtle Fur

  • Birkenstock

  • Hari Mari

  • Locals Hawaii

  • Free People

  • Baja Zen

  • WMP Eyewear

  • Raen Optics

  • Sardine Sunglasses

  • FREYRS Eyewear

  • Broken Top Brands

  • SunFlow

  • Shibumi

  • Pink Pineapple

  • BlackStrap

  • Lotus & Luna

Three people are doing handstands in the ocean with their legs lifted straight up out of the water, one with pink swimwear and two with blue swimwear, against a cloudy sky.
People sitting on a pebble beach, enjoying a day by the water. Two women with long blonde hair are smiling and chatting, with sunglasses nearby. A man wearing a white cap and a blue t-shirt is sitting with his back to the camera. There are beach acce
Three young girls in white hoodies with red text are holding hands and walking towards the ocean on a sandy beach.
Three children playing and splashing in the ocean with a pink boogie board nearby.
A group of seven women and one child standing on a wooden deck outside a restaurant called Neck Run, engaging in conversation. The women are wearing casual summer clothes, with some in shorts and tank tops, and most of them have long, blonde or brune
Six young women standing against a concrete barrier by the water, smiling and dressed in casual summer clothes.
A young girl wrapped in a yellow towel standing barefoot on a blue mat on the sandy beach, smiling at the camera with the ocean in the background.
Group of young women in swimsuits and casual clothes enjoying on a Jeep with arms raised, in an outdoor parking lot with cloudy sky.
A young boy with blue eyes and light brown hair wearing a light green cap with a pink and white circular design, looking towards the camera while standing outside on a gravel surface.
A cooler filled with sunscreen bottles and lotion, with a person in denim shorts in the background.
Beach scene with colorful items including a pink surfboard, striped beach chairs, a cooler, and a small table on pebbled shore, with ocean and people in the background.
Sun Bum toy figure wearing sunglasses and a T-shirt holding a black strap, standing on a pebble beach near a pink surfboard at the beach with blurry ocean background.
Colorful ice maker bag on pebbled beach with group of women sitting on a blanket in the background
Back of a person with short brown curly hair wearing a black beaded necklace with a peace sign pendant, at the beach with children and beach chairs in the background.
Pair of brown flip-flops with yellow straps on gravel next to a black and white kayak paddle.
Children playing on a rocky beach with a small trampoline, some children in swimsuits and others with towels, overcast sky.
Person standing on wooden deck wearing pink flip-flops, shorts, and a white shirt, with a sign that reads 'Caution: No Bare Feet' attached to the post.
Group of seven young women sitting on a concrete ledge outdoors, smiling, with ocean and partly cloudy sky in the background.
Group of men talking outdoors, some holding drinks, with one man wearing a light blue T-shirt with "KATIN" and "Custom Surf Trunks" printed on the back.
Two young girls with curly hair leaning on a blue railing, holding cans of Fanta orange soda, smiling at the camera on a beach.
A person marking a wakeboard with the words 'Wake and It' on it, while sitting on the sand near the water, with waves washing over the board.
Three young women wearing sweatshirts with 'U 12+' on them are standing on a playground climbing structure, smiling and enjoying the outdoor day.
People sitting on a rocky beach near a table with drinks and snacks, with a woman in the foreground wrapped in a towel with floral patterns.
Two people playing beach paddleball with a yellow ball on a pebbled beach, with the ocean and a person sitting on a lounge chair in the background.
Group of five kids walking on a beach boardwalk holding pizza boxes, laughing and smiling.
A cardboard takeout pizza box partially open with a paper bird figurine's head and legs visible, placed on a blue and white checkered cloth on a white surface.

GIVE US A WAVE on INSTA

GIVE US A WAVE on INSTA

A girl with wet hair wrapped in a yellow towel standing on a blue mat on the beach, smiling at the camera with the ocean in the background.
Two people, a man and a woman, playing beach pickleball with a yellow ball on a pebbly beach during daytime.
Seven young women sitting on a concrete ledge outdoors, smiling, with the sky and clouds in the background.
A pair of brown sandals with yellow straps and a pair of gray flip-flops with brown straps on a pebbled beach, near a white and black striped object.
A woman sitting on a pebbled beach wrapped in a towel with sun and lion designs, with others around and beach umbrellas in the background.
Group of young women enjoying a day outdoors on a Jeep, with some sitting on the hood and others standing or sitting inside and around the vehicle, all smiling and celebrating.
Children playing on a surfboard in the ocean with splashing water, with a cloudy sky in the background.
Group of young women standing on a wooden deck outside a building called 'Neck Run,' chatting and enjoying a day out.
Six young women in summer casual clothing standing together on a seaside promenade, smiling at the camera with the ocean in the background.
A young boy with blue eyes and light brown hair wearing a light green baseball cap with a pink graphic design on the front. He is outdoors, shirtless, with a neutral expression on his face.
Three young girls walking hand-in-hand on a sandy beach towards the ocean, wearing white hoodies with red text and numbers, with the ocean and sky in the background.
A close-up of a small cooler bag containing sunblock and bottles, with a person wearing denim shorts in the background.
Beach scene with colorful chairs, a cooler, and a pink surfboard on a rocky shore with the ocean in the background.
Three young women sitting on top of a tall pole using a ropes course for climbing or balancing, against a cloudy sky background, wearing hoodies with red lettering.
Colorful ICEMULE insulated bag on pebbled beach with people sitting on a blanket in the background
A person with blonde hair, wearing a black hair tie and a blue swimsuit, is placing a surfboard into the sand while waves wash over it at the beach.
Back of a woman with short brown hair wearing a black choker necklace, standing on a beach with children and beach chairs in the background.
Children playing beach volleyball on a pebble beach with houses in the background.
Woman standing on a wooden dock wearing flip-flops, a white shirt, and shorts, with a sign that reads 'Caution: No Bare Feet' attached to the dock.
Group of people standing outdoors, socializing, with one person in the foreground wearing a light blue T-shirt with "KATIN Custom Surf Trunks" written on the back.
A small toy figure of a panda with sunglasses, wearing a white shirt with 'SUN BUM' printed on it, holding a black strap, standing on a gravel surface next to a pink object.
Two young girls with curly brown hair smiling and holding cans of Fanta orange soda at an outdoor location.